Human nature in the 21st century is under threat. Scholar and author, Shoshana Zuboff examines the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior.
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Shoshana Zuboff is an American author and scholar. She is the author of the books In the Age of the Smart Machine: The Future of Work and Power and The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism, co-authored with James Maxmin.
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keopi cat
assessment and control of everything and every being on earth.
Som Thing
keopi cat That exhibits a major OCD problem google has. ; )
Paul Chin
Since the tribal days, we have always been controlled by the ruling class, it just went digital recently. It is a closed loop, enjoy now.
wilson lawson
Looking at tribal groups extant today, I think there’s plenty of evidence to dispute that. Lots of chieftains from the ancient Celts to the modern (but primitive) Yanomami have leaders who ”rule” by consent. And they can fall from grace very suddenly and dramatically.
Som Thing
wilson Lawson You don’t have a ruling class with just a chieftain. Usually, in primitive societies, there will be a spirit/doctor person, and the few persons of influence (you can tell by the better beads and feathers) who do less work but they have the control of what is happening. Even the better soldiers and better hunters have a better role to play.
Paul Chin
Details, details, details. That why smart detail oriented people cannot rule the world, they can only advice. Because they see the trees not the forest. Without the emergent of the pre ruling class, there will be no large tribes which leads to creating of country states. Enjoy the world as it is more complex then any one scholar can understand. 🙂
john nasmith
Makes me think back 15 years to Arron Shwartz ‘the internets’ own boy’ (film). Some of the same concerns. Free enterprise
with adequate national regulations made the U.S. number one. Monopoly has been the number one economic problem
throughout U.S. history, by a country mile. And now we have a monopolized internet. We need focus on the huge monopoly
problem. Aristotle,Abe Lincoln, J.F.K., John Kenneth Galbraith,F.D.R.,Isinhower,Chomsky, to name a few, thought it was
extremely important. Laws against monopolies have not been used in 50 years, and now were in big big trouble.
Sloth7 Sloth8
Som thing who vicious will the next generations of robots be
Som Thing
GOOGLE (in an email to everyone): “I know what you did last summer!”
ormskirk Spycentre
Google ads (Today 14/08/2020) told me they couldn’t help me to target individuals directly but nevertheless guided me how to. Prepared to do business with malicious actors. Google.
Da Church of Eppie
Sweet double decker Yurt!
Da Church of Eppie
Heh! Zuboff’s Laws have been deleted from Wikipedia: I wonder why:
Went back in history to find them: https://en.wikipedia.org/w/index.php?title=Shoshana_Zuboff&oldid=764547123
Welcome to the memory hole:
In the context of her research about the implications of information technology she stated three laws:[11]
Everything that can be automated will be automated.
Everything that can be informated will be informated.
Every digital application that can be used for surveillance and control will be used for surveillance and control.
Siarez
Great talk
John Smythe
I agree entirely, with this video, By Shoshana Zuboff. It will start as a paperless monetary system but quickly become the method of controlling the world workers and the inevitable genocide of the workless sick, Old, and young, from there it will turn its attention to the middle classes who will be no longer required due to computers and robotic to maintain the workflow. I can easily foresee a genocide of three billion with a further two billion, caused by the ensuing war. Why do I think that this will happen one way or another? It is because The Trillianairs and the multi-Billionaires are becoming terrified that the mass of ordinary people will wake-up, to what they are doing to this world, and that they will turn on them to extinction
cfcreative
Use duck duck go instead of google and use firefox with Adblock. Here is
where the world gets separated between people who are not tech savy and
fall prey and the people that are tech enabled. There will always be
sheeple and there will always be sheeple farmers. Nike, Apple anyone?
MyAccount CoolAF
Doesn’t adblock collect your cookies?
Kev Alan
Some very good phrases: “surveillance dividend”, “surveillance policy” (rather than privacy policy), “economy of scope”
The Matadore
“they try to bypass our right to combat” really got me. Zuckerberg and the likes of him are so going to join Hitler in hell.
Doug Stevens
Hitler is in heaven… Stalin, Churchill, Roosevelt and Eisenhower are in hell
MyObservation
@Doug Stevens, 😁😁😁
The Matadore
It’s true, I don’t feel at home in my own home. I watch what I say, what I do, constantly feeling watched, then I wonder why I’m so anxious and depressed. I type everything online in spite of what I know.
Lovely Jubbly
Might be time to unplug and live a pre-internet lifestyle (as much as possible).
Todd Van Fleet
Strong finish! She summed up the humanity of this issue beautifully.
Ted McClenahan
Look into thee abyss and thee abyss looks back
James Potts
Definitely no “Alexa” in my house, but I live in an apartment, and I’m sure, just as my next words are being “predicted”, on my phone’s, texting keyboard, she, or “they”, already knew that!!! Orwell and 1984 has been blown past by, and “blasted out of the water”, at an amazing rate, in intensity and as well in depth and detail. We are now just bits of data? To be “hearded”, in whatever financial direction “Big Data Capitalism” chooses. Bow and kneel at the altar of the Big Tech Giants! They own the “Users”!!! All shall obey!!!
Matteo Lecca
Thanks from Italy. Spread the news
Norbert Harms
The ruling classes are called…
The more we allow…
assessment and control…
–
there are some valid comments to this video, no doubt.
However,
what I witness over and over and over and over and over and over and over a over over over again, is that
nobody, I speak that loudly; NOBODY of all these commenters is willing to take action on their comments.
While I totally agree with you, Shoshana, but you can release a million of those videos and it will change – Nothing!
Humanity is a sad creature. It’s all about itself. Hence, it all will go the way They plan it. Humanity will end up in ghettoes as we have seen in some movies.
And guess what?
Humanity deserves it!
Gosh, someone starts a third world war, please! I mean, an old school war like we know from WW 1 and 2 where we use bombs. And with a little luck it will bring back the apes.
Norbert Harms
And that is why, Shoshana, with all due respect to your professionalism, I like to disagree with you in One point.
In the beginning, at 08:33 into your video, you mentioned that:
“…surveillance capitalists have been at this for twenty years, which is to say, only twenty years…:
There I already disagreed with you.
Then at around 23:30 into your video you confirmed my disagreement by saying:
“… We have this vast asymmetries of knowledge, to the extend that has never existed before, …”
Wait, in only twenty years?
Here is my point of disapproval. Yes, surveillance capitalism is young. Young but in what context? The fact that it is around only 20 years? Given the fact that we Are in the 21st century, the century of technology explosion, least not only because with the help of the internet, these 20 years aren’t 20 years as we know from the past but perhaps more than a century and will shorten the time laps with every day passing. A year as we know it from the past isn’t a year any longer when we consider technology evolution!
Take the current moment as a best comparison. At the time I am writing this reply, today May 2nd, 2020, look at where we stand as in terms of surveillance capitalism!
Governments use now available technology to control society. It forces society to accept technology to “SPY” on us, using drones and other devices to detect people who sneeze, etc. We already have no more privacy, we knew that, didn’t we. Only, now we are deprived of our basic civil rights and must accept to be “Categorised”. How long before we are – For Good – being tagged as a specific categorised species?
Excuse me?
I don’t even want to imagine where we will be only a year from now. Perhaps even sooner.
Hence, and to consolidate my disapproval with some of your statements, I like to stress; Our time, the time as we know it, love it, live it, the time of simply being “Human” has already run out.
It is NOW, Today!
That we need to take action against the control regimes that are aimed at us to literally – Wipe Us Out, as humans. There is now month, no week, no day, no hour to waste on taking that step or else, just forget about it. Prepare yourself mentally and socially to be placed into ghettoes.
Some may laugh about me, I am just a simple me. A few will remember me, and a lot, will wish they’d have taken me more serious, …in months to come.
BTW, Shoshana, one of the best statements of yours was when you said: “…privacy policies are really, surveillance policies…”
Spot on.
I dis-continue to browse a site which forces me to accept their “Privacy” policy or else I can’t continue. I welcome, however, the force these sites use so I can immediate make that decision. Think about, other sites don’t force you but crawl into your privacy in the background because in their they state: By continuing using their site, you “Automatically” accept their privacy policy.
On my site, I refuse to put up a privacy policy because I disapprove the sly approach of governments by forcing me to place a meaning privacy policy onto my website. I follow the rule of transparency and integrity. something neither government nor the big-shot business moguls even want to understand their meaning. So yes, screw the government and their deceiving practices they want to force onto people to “Accept”.
Model Super
Where have you been long time
Just now I know
You truth 100%
Very important video👍🏻
Peter Lauch
That woman’s clearly working class
Peter Lauch
It’s so sad to see people mistake science and religion again.